What Does a Font Say About Your Brand?
Whether or not your consciously aware of it, a typeface will convey a whole range of emotions, feelings, and connotations, influencing how you perceive an overall brand.
Some will be playful and bright, and others will be professional and all-business. It’s important to keep these connotations in mind when working on your brand image.
Serif
Serif fonts are typically seen as being professional, traditional, and dignified. You will see serif fonts in books, professional business cards, newspapers, and anything else that contains large chunks of text.
Sans-Serifs
Sans-serifs are the rounded cousins of the serif. The difference between the two is that the former lacks the strokes (serifs) on the characters, instead utilising a more rounded style, hence the name “sans-serif.”
These fonts are much more casual, clear, approachable, and relaxed. Often, you’ll see sans-serif fonts being used on websites, posters, in apps and small chunks of text.
Scripts
Script don’t fall into either the serif or sans-serif category but are instead their own entity. These are often cursive fonts that, when used correctly, convey the feeling of opulence and class. They can often be seen being used on handwritten signs, on logos, wedding invitations and anything else that wants to portray itself as being elegant. It’s generally best practise to avoid using Script fonts in large chunks of text.
Monospace / Display
A monospace font can be both serif and sans-serif, although they are most commonly the latter. The main feature of a monospace font is that they have a fixed width between each of the letters (in the graphic design world this space is known as kerning) which enables them to be easily understandable.
Monospace fonts will typically be seen in technical documents, manuals, headlines, bold signs, and ink stamps. Incidentally, monospace fonts are fantastic for ink stamps, as the ink is much less likely to run, causing the letters to fuse when printed.
When it comes to putting together your branding, it’s important to pick fonts that will accurately reflect the tone and feel of your business. Do you want to be bold and striking? Use a monospace font. Want to come across as friendly and approachable? Explore some sans-serif options.
Of course, the fonts you pick are just one piece of the branding puzzle, all of which will come together to help represent your business accurately.
If you need a hand creating the perfect branding for your business, please feel free to get in touch so we can discuss your options!
