How to Repurpose Your Old Content to Get More Traffic

Are you struggling to make content for your blog, and always fighting to get more traffic to your website? If so, you’re not alone.

We’re living in a time where, as Bill Gates once said, Content is King.

You already know that, when it comes to building an audience online, the best thing to do is regularly create engaging and informative content. The idea is that your potential audience will read and find it valuable, then continue coming back for more.

Ideally, you should be creating content on all the platforms your target audience is using, which brings us to a problem many content creators face every day: How do I keep coming up with content ideas my audience will find interesting?

This is where you need to get smart.

What is content repurposing?

Content repurposing is the act of picking apart a piece of content, making slight modifications, additions, or improvements, and then reposting it again – often on a different platform, but that’s not essential.

Think of your content as a house made of Lego: you can leave the house as it is, or take it apart and use the bricks to build another house in a different style (or a cool rocket ship, but that’s up to you.)

The bricks haven’t changed, but the way they’re assembled have!

This is the exact same concept as with your content. If you want to sustainably post content across multiple platforms and in different formats, you NEED to take advantage of content repurposing.

Let’s look at ways you can repurpose your old content…

Create more blog posts

This is probably the most straightforward way of repurposing your existing content.

Take a look at your best-performing blog post, read through it and identify the main concepts being put forward.

Take those barebones concepts and build around them. How can you expand upon this idea? Can you create a guide on how to do something relating to it? Do you have an idea that’s better than it?

Anything you think of can be made into a great blog post directly from the existing one!

Create a Presentation

By taking your existing content and transforming it into a PowerPoint presentation, then posting to a platform like SlideShare, you’re able to get a lot more mileage out of it, as well as reach a whole new audience.

Anything containing statistics, meaningful quotes, interesting facts, and actionable advice has potential to be repurposed into a presentation!

Create An Infographic

Infographics are highly powerful tools when it comes to bringing in the traffic. These super-visual guides are excellent ways of showing data in a way that’s easily digestible.

And because almost anything can be made into an infographic, they’re very versatile!

Plus, creating infographics, and publishing them on external platforms, is a great way of boosting your brand awareness without breaking the bank.

Create An Instructographic

As you can tell from the name, these are very similar to infographics. The main difference is that instructographics focus more on the how-to. Again, just like infographics, these are highly visual, and often very easy to digest.

It goes without saying that if you post a lot of content focussing on tutorials and guides, instructographics are the perfect repurposing option for you! With a little bit of work, you can convert your tutorial content, be that a video, blog post, or anything else, into a stunning instructographic!

Refresh Old Content

Sometimes you may come across an old article or blog post of yours that you want more people to see. There’s absolutely nothing wrong with this!

Take a few moments to refresh these articles by updating some of the statistics, adding in some titles and new images, and you’re good to go!

There’s a good chance that you have much more experience now than when you wrote something a year ago, so make sure that you’re using all your SEO knowledge­ whilst refreshing the content, to make it all more Googleable.

Repost and Reshare

There’s absolutely nothing wrong with sharing something from your blog archives multiple times! In fact, a lot of the time it’s something that should be encouraged.

By posting more than once, at different times of the day, you’ll be able to reach people in different time-zones who otherwise may have not known about it. Don’t spam one link constantly though. Make sure to intersperse these reshares with plenty of new (or repurposed) content too!

Repost to LinkedIn (and a bunch of other sites too!)

There are plenty of websites that encourage verbatim blog copying. Places like LinkedIn, Medium, and Quora are fantastic places to copy your old blog posts.

These platforms (and others like them) allow you to get extra mileage out of your old content with little-to-no extra effort, as well as allow you to reach a new audience!

As well as LinkedIn and Medium, there are plenty of other places you should be sharing your blog posts.

Create An Ebook

Creating an ebook from existing content is a fantastic way of repurposing content! In fact, you’d be surprised how many amazing ebooks started their lives as blog posts. Don’t be worried about it either, as doing this is a very common practice. Check out Smashing Magazine’s ebook archive if you’re looking for inspiration!

It’s important to remember that you shouldn’t just copy and paste blog posts verbatim to create an ebook. Time should be taken to supplement with additional information or research, as well as adding more photos and images. Make the ebook worthwhile for those who want to invest in it.

Or, if you’re so inclined, you can make your ebooks available for free. Free ebooks can be a fantastic marketing tool! Check out this article from Flipping Book to check out the pro and cons of using ebooks in marketing.

Create a Podcast

People love podcasts. I’m willing to bet that there are some people who would rather listen to information than read it. Because of this, podcasts could be your way of reaching a whole new demographic!

What’s more, if you use a single blog post as the base information for an episode, there’s nothing stopping you from linking to others on your website. This way, you’re able to get more traffic to multiple articles, as well as the podcast itself!

Remember, when you start a podcast, it’s important to plan out your episodes.

Host a Webinar

A webinar, in case you haven’t heard the term, is an online seminar. They allow people to tune in to a presentation (sometimes for free, sometimes paid) being given by an expert.

What’s great about these is that they allow the audience to get involved by asking questions. This allows you to both present information on a topic, as well as engage your audience. Done right, a webinar can also be a powerful way of collecting real-time audience analytics too!

You can learn all about creating and hosting webinars here.

Conclusion

Repurposing content is SO IMPORTANT when it comes to content marketing, as well as something that allows content creators to save time and energy.

By harnessing the power of content repurposing, you can ensure a constant stream of content is being posted to your various social media channels. Not to mention the SEO benefits too!

But, although these methods work fantastically to get extra mileage out of your existing content, what you need to be doing is thinking about how you can get the most content out of an idea right when you start working on it.

That’s why you should always follow this framework, which allows you to get multiple pieces of content from a single idea!

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