How Can I Improve the Lifespan of my Content?

Every single piece of content you make will have a lifespan. Some, like tweets, will only last a few hours before they’re banished into the ether. Whereas other forms of content, like evergreen blogs, will last much longer – potentially being revisited over and over again.

Ideally, you want your content to last as long as possible. Obviously, the more times that people revisit your content, the most worth your time it was to create it in the first place.

Luckily, there are a few ways that we can help our content last longer.

Prioritise High-Quality Content

This should go without saying, but you should always be striving to publish high-quality content, whether that’s on your blog or on social media.

By providing your audience with high-quality content that helps or informs them, they’ll be more likely to interact and engage with it. Additionally, content that your audience resonates with has a much higher chance of being shared and republished. And getting shares is vital for reaching a wider audience.

Sometimes it can be hard to know how much content you should make, and how much of that should be promotional or informative. To help us with that, there’s a framework! The 60 30 10 Framework is key if you want to create a well-balanced content strategy.

Repurpose Your Old Content

Whilst there’s no reason you can’t reshare certain pieces of content – posting blog links to Twitter, for example – sometimes the best approach is to repurpose your best-performing pieces of content into a new form.

Ideally, what you need to be doing is repurposing your content, and repackaging messages, into different formats to be posted on different platforms. Doing this will extend the lifespans of the ideas behind the content, not just the individual posts.

Repurposing your ideas is quite simple, and I wrote a little guide on how you can do it here!

Create Evergreen Content

Evergreen content is content that isn’t time limited in any way. Say, for example, you write a blog about the latest design trends to look out for, that will only be relevant for a short amount of time. Because, as we all know, trends move very fast.

But if you write a post about extending the lifespan of your content (see what I did there?) that content will always be relevant. People will always want to know how to make their content last longer, so will always be looking for help. Hence, this very article.

If you want some quick ways to find out what people are searching for, and what content ideas may potentially be evergreen, I’ve found Answer the Public to be incredibly helpful.

You can also grab some topic ideas for your blog in this handy list!

Like this content? Pin it!

---