Your Brand is NOT Your Logo

You see a lot of people stressing their logo.

They want every pixel to be perfect and every curve to be flawless.

But what a lot of those same people don’t grasp (or maybe don’t want to acknowledge) is that a logo does not a brand make.

The logo is simply the tip of the iceberg when it comes to your overall branding.

And that word: Branding.

When you think of it, what comes to mind?

If you’re not thinking about a logo, you’re probably thinking about colour schemes, typography, imagery, or any other visual asset.

But what needs to be understood is that a brand is more than just its visual components.

Your brand is the experience that your audience or customer base have when interacting with your product or service.

Your brand is what your customers say behind your back.

It’s the way you communicate with customers, the way you present yourself on social media, the way you speak, the way your staff behave, and yes … it’s also your logo too.

A fantastic tool you can use to measure the effectiveness of your brand, this applies especially to any visual assets, is to remove your logo completely.

If it’s still clear what your business does, or what services it provides, with the logo being absent, then you have a strong brand with a clear message. If your logo is vital to your branding and brand image, then maybe it’s time to go back and rework your overall brand strategy.

Your branding, whether it’s for your business, for yourself or for anything else, should be built around the services provided and the problems solved. THIS is what you want to be remembered for, not just a cool logo!