The Types of Social Media Content that People LOVE

As business owners, and people looking to grow a brand, we need to know how to create content that our audiences will respond to and enjoy.

Content that people love can range from informative Instagram carousels, to funny videos and memes.

I wanted to break down some different content types into different categories to help explain what emotions and feelings they might invoke in your audience.

An example of a Social Challenge. #GodzillaChallenge by Eminem on Instagram

Entertaining

• Memes

• Comics

• Giveaways

• Jokes

• Throwbacks

• Social Challenges

An example of an Inspirational Quote. By @quoteoftheday on Instagram

Inspirational

• Quotes

• Stories of Triumph

• Amazing/Interesting Facts

• Motivational Videos

Educational

• Carousels

• Tips & Tricks

• Q&A Sessions/FAQS

• Case Studies

Conversational

• “Caption This” Posts

• Polls

• Questions in General

An example of a “Caption This” post. By Rob Zombie on Instagram

Personal Connection

• Behind the Scenes

• Features of Employees

• Photos of Life/Events

An example of a Behind the Scenes post. By Movie.Effects.VFX on Instagram

Promotional

• Webinars

• Products/Services

• Discounts

• Client Testimonials

An example of a Testimonial post. By Debbie Elliotte on Instagram.

Remember, it’s important to know that different audiences like different things! If you’ve cultivated an audience that really enjoys informative content, posting a meme might not be the best idea.

Take the time to experiment to see what works and what doesn’t!

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Are there any other topics that you’d like to see covered here? If so, then please let me know via the contact page, and I’ll see what I can do!

As you can see from being on this site, I’m also a graphic designer, so if you need help with any projects you’re working on, I’d be more than happy to get involved! I’m currently available for both short and long term hire. 

Thanks for reading!