Content Repurposing is the Key to Making Your Ideas Go Further

For anyone publishing their own side hustle blog, content repurposing is an essential strategy to help you get more out of your ideas.

As Bill Gates said, in our increasingly digital landscape, content is king. This means that leveraging every idea to its fullest potential is vital if you want to continue regularly publishing articles or social content.

And it’s here that content repurposing really shines. By reimagining and repacking your existing ideas into new formats and for different platforms, you can maximise its reach, enhance engagement, and extend its lifespan.

In this guide, we’re going to explore actionable strategies and approaches for repurposing your content (whether that’s blog posts transformed into videos, infographics, or social media snippets) so your ideas work harder and deliver better results.

Why is Content Repurposing so Important?

As you probably already know, creating good content takes time, effort, and resources. Sure, you can use AI and bang out an article in seconds… but it’ll be pretty bad. More than pretty bad; really bad.

So, it goes without saying that creating and writing good content that people actually want to consume takes a lot of time.

The problem here is that, once published, most pieces of content experience a brief peak of traffic/interest before fading into the digital ether. However, when we repurpose our content by packing it in a different format or publishing it on a different platform, we’re extending the original idea beyond just one blog article, for example.

But extending the lifespan of an idea isn’t the only benefit your side hustle blog can get from repurposing content. Through effective content repurposing, you can get…

• Increased Reach: A single piece of content adapted for various platforms ensures you meet your audience where they are — be that LinkedIn, Medium, YouTube, or any other platform where content can be published and consumed.

• SEO Benefits: Repurposed material in diverse formats can help you dominate search engine results for multiple queries. Instead of publishing a single article targeting a specific article, use it to create infographics, videos, and more, all helping you rank for certain SEO keywords.

• Efficient Use of Resources: Coming up with new ideas and writing new articles takes a lot of time. But by using your existing research and writing to create a new form of content with the same idea, you can publish more content in less time.

Content Repurposing for Blogs: A Step-By-Step Guide

Now that we know why content repurposing is so important, and the plethora of benefits it can bring to your side hustle blog, it’s time to look at how you can do it with your own content.

We’re going to look at the examples for various forms of content repurposing, focusing on turning blog articles into infographics, XXX

1. Turn Blogs into Infographics

A collection of infographics published on The Side Hustle Blueprint.

Blog articles, like the one you’re reading right now, are often information-rich, making them perfect for visual summaries. But not everyone is comfortable reading through big chunks of text.

This is where infographics can help you present complex ideas, repackaged into an easily digestible format. This makes them ideal for both republication on your blog in the form of a separate article, or sharing on social media networks like LinkedIn and Pinterest.

The steps to creating an infographic are…

• Identify key takeaways or data points from the blog.

• Use free tools like Canva to design an engaging infographic.

• Share on platforms like Pinterest or LinkedIn to drive traffic back to the original blog.

Keep in mind that like everything in this list, creating an infographic will require you to learn a little bit about graphic design. A good place to start is one of our own infographics, exploring how colours are interpreted around the world.

2. Repurpose Blogs into Videos

It’s no secret that video content is more engaging than almost any other form of content. In fact, research by Insivia found that viewers retain 95% of a message when they watch it in a video.

This means that viewers of your video will be more likely to retain the information you give them, which in turn gives them a lasting impression of your brand. And the good thing is that with a few little tweaks here and there, a blog article can serve as the script or storyboard for a video.

You can repurpose a video like this:

• Create an explainer video summarising the blog.

• Record a slideshow presentation and add narration.

• Publish on platforms like YouTube with links back to your original blog.

A good rule of thumb is to tailor your video content to the platforms you’ll be posting it on. Aim for videos under 3 minutes on platforms like Instagram or TikTok. And for YouTube, aim for 7 – 12 minutes for optimal watch time.

3. Extract Snippets for Social Media

Single-quote images do very well on social platforms like Instagram and Facebook. Furthermore, detailed carousels are excellent for platforms like LinkedIn. And the good news is that blogs are a goldmine for creating bite-sized social media content.

And there are several ways to repurpose old content for social media platforms! Some ideas to help you get started are:

• Pull out compelling quotes or statistics and pair them with visuals.

• Write a Twitter thread breaking down the article’s main points.

• Use carousel posts on Instagram to summarise key steps or takeaways.

Regardless of what form of social media content you decide to make, be sure to add calls-to-action (CTAs) (like "Read more on our blog") to drive traffic back to the original article.

4. Compile Blog Articles into an Ebook

As you publish more and more content to your side hustle blog, you’ll begin to build up a huge collection of knowledge, articles, guides, and more based on your niche.

You can consider this collection of writing the basis for an ebook! Look through your content to see the main topics you’ve been writing, and compile them into one ebook.

Here are the easy steps to do this:

• Group related blogs under a common theme.

• Edit for consistency and flow.

• Create cover artwork using Canva.

• Publish on Gumroad or Amazon KDP.

Please note that you shouldn’t just copy and paste blog articles and sell them. You should look to add value to the ebook by including additional content, such as case studies or templates, not available in the original blogs.

Conclusion: Maximise Every Idea with Content Repurposing

Content repurposing is the ultimate strategy for working smarter, not harder with your blog content. By transforming your ideas into multiple formats and publishing on multiple platforms, you can extend their lifespan, engage a wider audience, and reach new readers.

Start by revisiting your existing blog posts and brainstorming new ways to repurpose them—whether that’s turning them into videos, infographics, or social media snippets.

With consistent effort, you’ll not only boost your content’s reach but also establish yourself as a versatile, resourceful creator in your field!

If you’re going with the route of publishing content on social media, be sure to make use of our easy-to-use (and customisable!) social content planner!

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