A Simple Branding Checklist to Help When Building Your Side Hustle [INFOGRAPHIC]

Building a brand is difficult, especially if you’ve never done it before, plus doing it without a branding checklist is asking for trouble. For a lot of new business owners, this can often be one of the trickiest aspects of getting up and running.

Before you can begin to think about what colours and fonts you’re going to use, you have to think about what makes your business unique, what your strengths are, who your audience is, and so much more.

That’s why I’ve put together a simple, minimal branding checklist to help you on your journey! With the branding checklist below, you can work your way through each step one by one, defining each point as you go.

The following information will help you when you build your brand!

Define Your Brand

What are your values and beliefs? How will they be implemented into your overall brand strategy for your business?

Identify Your Strengths

Why should people invest or work with you instead of your competitors?

Know Your Target Audience

Who do you want to reach with your brand? How and where can you reach them? What social media platforms are they using?

Create Your Brand Story

How will you tell people who you are, what you do, and why you do it?

Find Your Voice

What tone will you use to connect with your audience? Will you be informal and chatty, or formal and business-like?

Design Your Look

How will you represent yourself visually? Does your brand’s style and image accurately reflect your vision, values and story?

Be Consistent

Does your brand image look cohesive across your website, social media, marketing material and everything else?

Check out the full infographic below for a helpful way of tracking each step you’re working on!

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